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In A Place off to a running start with Quantel Pablo

New Los Angeles post house also orders Neo control panel for its high-end color correction system

Newbury, UK, 22 July 2008: In A Place Productions, a new post-production boutique serving Hollywood's creative community in feature films, commercials and music videos, is off and running—with the help of a Quantel Pablo 4K digital intermediate and color grading system.

Named after the opening line of Miguel de Cervantes' literary classic Don Quixote, the new facility was open for business earlier this month by owners/partners Salvador Lleo and Dominique Martinez, who met while attending the cinematography program at the American Film Institute.

Located inside Douglas Fairbanks and Mary Pickford’s first home together in Hollywood's legendary Laurel Canyon neighborhood, In A Place Productions started out as a production company that would allow Lleo and Martinez to pursue their own projects in commercials and film. They recently decided to add post-production services, and quickly came to the conclusion that the Quantel Pablo would be the best way to do so.

“We happened to read about a project that used Pablo,” says Lleo. “We went to see a demo and were blown away by the technology. After much research and thought, we decided that the Pablo could accomplish much more and much faster than other systems on the market, so we placed an order with Quantel.”

The Pablo real-time digital intermediate system offers color grading solutions for HD, 2K and 4K resolutions—as well as an option to work in stereoscopic 3D. Created by Quantel with input from world-class colorists, Pablo establishes an efficient workflow that allows artists to work within a powerful and precise color correction environment using an intuitive interface.

As filmmakers, Lleo and Martinez immediately understood the potential of Pablo to enhance their creativity. “We all realized this is a great tool that can help us be better at our work,” says Martinez. “There seem to be no limits to what it can do.”

In addition to purchasing a Pablo 4K, In A Place is one of the first facilities to place an order for Pablo's new Neo color correction control panel, which was first shown at NAB 08 in April. Neo offers an elegant, uncluttered layout with one-touch controls for all major functions, an integrated keyboard, and glide pads designed for maximum comfort during long grading sessions.

One of the first projects on which In A Place used the Quantel Pablo was a soundtrack music video with the band Switchfoot for Disney's The Chronicles of Narnia: Prince Caspian. Called “This Is Home” and shot with the RED camera, the video was a tie-in to the film's release.

“The Pablo worked out really well,” says colorist Paul Bronkar, who worked on the Narnia music video. Bronkar had to combine 35mm content from the film with the 4K material from the RED and make it all look seamless. “Pablo gave me all the range and latitude I needed to make that footage beautiful,” he adds.

Other tasks on which In A Place used the Pablo include a music video for hot R&B singer Chris Brown, plus several additional pop clips and short films. “Besides our own projects, we're working with some independent producers and filmmakers and building relationships with them,” says Lleo. “Pablo is a tool that is helping us develop our business.”

“We're really excited about the Pablo and all its possibilities,” concludes Martinez. “It takes us to a new level of creative freedom.”

Created on: 22/07/2008




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